Luis Eduardo Pilli

I am a post-doctoral researcher at the Economics, Business and Accounting School of University of Sao Paulo (FEA-USP). I received a Ph.D. and an MSc from this institution, and my research focuses on consumer judgment and decision-making, approaching It through discrete choice models. As part of my Ph.D. program, I was a visiting researcher at the Institute for Choice University of South Australia, in Sydney, Australia (2016-2017). My teaching experience (undergrad and postgrad) comprises disciplines related to marketing research, quantitative and qualitative methodology, consumer behavior and marketing, including product management and operational and strategic marketing. I am currently a member of the High Council of ABEP (Association of Brazilian Market, Opinion and Media Research Organizations), leading the committee responsible by the ?Critério Brasil? that is the socioeconomic status criteria most used by the marketing industry in the country. Moreover, I have more than 20 years of experience in the marketing research business, leading projects for the largest national and international companies operating in Brazil, in industries like automotive, fast movable consumer goods, pharmaceutical, finance, among others. (Source: Lattes Curriculum)