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Joana de Assis Pacheco Videira

CV Lattes ORCID


Universidade de São Paulo (USP). Escola de Artes, Ciências e Humanidades (EACH)  (Institutional affiliation from the last research proposal)
Birthplace: Brazil

Joana de Assis Pacheco Videira in research grants and scholarships supported by FAPESP.

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Scholarships in Brazil
Completed (most recent)

  • Abstract

    The purpose of this study is to evaluate the effect of regency (recent vs. old) and valence (positive vs. negative) of comments made through electronic word-of-mouth on consumer persuasion. Recent (vs. old) comments and negative (vs. positive) have a greater influence on the purchase decision of the consumer. However, we believe that the effect of recent comments will result in different …

    The effects of electronic word-of-mouth recency and valency on consumer persuasion, BP.IC
Virtual Library in numbers * Updated data on July 12, 2025
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1 / 1   Completed scholarships in Brazil
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Keywords used by the researcher
Administration Applied Social Sciences
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