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José Afonso Mazzon

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Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade (FEA)  (Institutional affiliation for the last research proposal)
Birthplace: Brazil

bachelor's at Ciências Econômicas from Fundação Armando Álvares Penteado (1972), master's at Administration from Universidade de São Paulo (1978) and doctorate at Administration from Universidade de São Paulo (1981). Has experience in Administration, focusing on Mercadology, acting on the following subjects: marketing, administração de marketing, comunicação, marketing de serviços and diversidade na escola. (Source: Lattes Curriculum)

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Scientific publications resulting from Research Grants and Scholarships under the grantee's responsibility (1)

(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)

AFFONSO, FELIPE M.; JANISZEWSKI, CHRIS; BETTMAN, JAMES R.. Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals. JOURNAL OF CONSUMER PSYCHOLOGY, v. 31, n. 2, p. 217-239, . Web of Science Citations: 0. (16/11464-6, 16/23661-0)

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

AFFONSO, Felipe Marinelli. Metas do consumidor: a influência de metas de benefício na execução de metas de processo.. Dissertação (Mestrado) -  Faculdade de Economia, Administração e Contabilidade.  Universidade de São Paulo (USP).  São Paulo.  (16/11464-6

PILLI, Luis Eduardo. Escolhas baseadas em múltiplos objetivos: a evolução do homo economicus ao homo aptabilis. Tese (Doutorado) -  Faculdade de Economia, Administração e Contabilidade.  Universidade de São Paulo (USP).  São Paulo.  (15/03862-9

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