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(Reference retrieved automatically from SciELO through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

Amount and quality of food advertisement on Brazilian television

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Author(s):
Sebastião de Sousa Almeida [1] ; Paula Carolina BD Nascimento [2] ; Teresa Cristina Bolzan Quaioti [3]
Total Authors: 3
Affiliation:
[1] Universidade de São Paulo. Faculdade de Filosofia, Ciência e Letras. Departamento de Psicologia e Educação - Brasil
[2] Universidade de São Paulo. Faculdade de Filosofia, Ciência e Letras. Departamento de Psicologia e Educação - Brasil
[3] Universidade do Sagrado Coração. Centro de Ciências Biológicas e Profissões da Saúde - Brasil
Total Affiliations: 3
Document type: Journal article
Source: Revista de Saúde Pública; v. 36, n. 3, p. 353-355, 2002-06-00.
Abstract

The main objective of the study was to analyze the amount and quality of food advertisement on Brazilian television in three different times of the day. The results showed that food products, when compared to other products, were the most frequently advertised, regardless of the time of the day in a given week analyzed. Television promotes food predominantly high in fat and/or sugar and salt. The large number of high fat and/or sugar and salt products advertised can contribute to changing food habits of children and teenagers, and increasing the incidence of obesity in the population. (AU)