Capable, splendorous and unequal: international me... - BV FAPESP
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(Reference retrieved automatically from Web of Science through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

Capable, splendorous and unequal: international media portrayals of Brazil during the 2014 World Cup

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Author(s):
Graeff, Billy [1, 2] ; Gutierrez, Diego Monteiro [3] ; Sarda, Thais [4] ; Bretherton, Paul [1] ; Bettine, Marco [5]
Total Authors: 5
Affiliation:
[1] Loughborough Univ, Sch Sport Exercise & Hlth Sci, Loughborough, Leics - England
[2] Fed Univ Rio Grande, Inst Educ, Rio Grande, RS - Brazil
[3] Univ Estadual Campinas, Sch Phys Educ, Campinas, SP - Brazil
[4] Loughborough Univ, Dept Social Sci, Loughborough, Leics - England
[5] Univ Sao Paulo, Sch Arts Sci & Humanities, Sao Paulo - Brazil
Total Affiliations: 5
Document type: Journal article
Source: THIRD WORLD QUARTERLY; v. 40, n. 4, p. 796-814, APR 3 2019.
Web of Science Citations: 0
Abstract

This article examines how Brazil was perceived internationally during the 2014 World Cup (2014WC), for which one of Brazil's perceived objectives was to enhance its international image to play a more significant role on the world stage. Nine media outlets' coverage of the 2014WC was analysed using the website Alexa. These outlets published 699 articles about diverse themes relating to Brazilian society. The outlets studied considered the event a success overall and emphasised Brazil's natural beauty, but raised concerns about social problems such as inequality. We conclude that the 2014WC updated but did not fundamentally alter Brazil's international image. (AU)

FAPESP's process: 15/17930-6 - Soft power: a glimpse at FIFA's World Cup in 2014 and the Olympic Games in 2016 in Brazil
Grantee:Marco Antonio Bettine de Almeida
Support Opportunities: Regular Research Grants