| Full text | |
| Author(s): |
Mafra, Anthonieta Looman
[1]
;
Correa Varella, Marco Antonio
[1]
;
Defelipe, Renata Pereira
[1]
;
Anchieta, Natalia Machado
[1]
;
Grecco de Almeida, Caroline Aparecida
[1]
;
Valentova, Jaroslava Varella
[1]
Total Authors: 6
|
| Affiliation: | [1] Univ Sao Paulo, Dept Expt Psychol, Ave Prof Mello de Morais 1721, BR-05508030 Sao Paulo, SP - Brazil
Total Affiliations: 1
|
| Document type: | Journal article |
| Source: | PERSONALITY AND INDIVIDUAL DIFFERENCES; v. 163, SEP 1 2020. |
| Web of Science Citations: | 0 |
| Abstract | |
Appearance alterations are an important part of human history, culture, and evolution that can serve many functions. Cross-culturally, women more than men use makeup as a specific, temporary, personalized, and relatively accessible technique for appearance alteration. Women wear makeup to attract attention and/or to mask their imperfections, and indeed, made-up women are on average perceived as more attractive, healthy, promiscuous, and as having higher prestige. Makeup use can thus be related not only to potential partner attraction but also to a rival competition. We aimed to test whether makeup usage in women is predicted by evolutionary relevant factors such as self-reported mate value or intrasexual competition. In total, 1344 Brazilian women responded online about frequency of makeup usage, money spent on makeup per month, and time spent applying makeup per day. They further reported their mate value, intrasexual competition, age, relationship status, reproductive status, sociosexuality, and income. Exploratory correlations and the final regression models indicate that age, intrasexual competition, and mate value positively predict makeup usage. Thus, makeup usage may have a dual evolutionary utility, serving as a behavioral tactic of both intersexual attraction -including alteration of age perception- and intrasexual competition. (AU) | |
| FAPESP's process: | 18/16370-5 - Effect of makeup on the users and third parties' perceptions and behaviors |
| Grantee: | Anthonieta Looman Mafra |
| Support Opportunities: | Scholarships in Brazil - Post-Doctoral |