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(Reference retrieved automatically from Web of Science through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

Should I stay, or should I go? Consumers' perceived risk and intention to visit restaurants during the COVID-19 pandemic in Brazil

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Author(s):
Hakim, Mariana Piton [1, 2] ; Zanetta, Luis D'Avoglio [1, 2] ; da Cunha, Diogo Thimoteo [1]
Total Authors: 3
Affiliation:
[1] Univ Estadual Campinas, Sch Appl Sci, Multidisciplinary Food & Hlth Lab, Limeira - Brazil
[2] 1300 Pedro Zaccaria St, BR-13484350 Sao Paulo - Brazil
Total Affiliations: 2
Document type: Journal article
Source: Food Research International; v. 141, MAR 2021.
Web of Science Citations: 0
Abstract

This study aimed to verify how consumers' intention to visit restaurants during the pandemic is affected by consumers' risk perception and different types of trust. The sample was composed of 546 consumers from 89 different cities in Brazil. An adapted 43 items questionnaire with 5-point scales was administered, and analyzed using structural equation modeling. The results indicate that consumers' trust in a restaurant and brand, fair price, solidarity with the restaurant sector, disease denial, and health surveillance trust predict intention to visit a restaurant during the COVID-19 pandemic. Age has significant moderated effects, reducing disease denial effects. The trust in restaurants and brands was the factor with the largest effect size. In a multigroup analysis, it was found that solidarity with the sector does not affect the intention to visit restaurants for consumers without formal work. It is discussed the implications of an increased consumers' risk perception, directly affecting their intentions. Special attention to consumers' trust and fair price perception is fundamental, given consumers' solidary inclination toward helping the restaurant sector. These aspects must be recognized by restaurant owners and managers to be improved and be used to attract consumers. (AU)

FAPESP's process: 19/10936-0 - Risk perception about food and feeding: multifocal approach with consumers and professionals
Grantee:Diogo Thimoteo da Cunha
Support Opportunities: Regular Research Grants