Advanced search
Start date
Betweenand
(Reference retrieved automatically from Web of Science through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda

Full text
Author(s):
Zhu, Qingyun [1] ; Martins, Roberto Antonio [2] ; Shah, Purvi [3] ; Sarkis, Joseph [3, 4]
Total Authors: 4
Affiliation:
[1] Univ Alabama, Coll Business, Huntsville, AL 35899 - USA
[2] Univ Fed Sao Carlos, Dept Ind Engn, BR-13565905 Sao Carlos - Brazil
[3] Worcester Polytech Inst, Foisie Business Sch, Worcester, MA 01609 - USA
[4] Humlog Inst, Hanken Sch Econ, Helsinki 00100 - Finland
Total Affiliations: 4
Document type: Review article
Source: IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT; FEB 2021.
Web of Science Citations: 2
Abstract

In order to succeed in today's dynamic and competitive marketplace, it is of paramount importance for firms to manage their brand and product portfolios such that they not only create or acquire new brands/products, manage the existing ones, but also delete the ones that are underperforming. Brand/product deletion is an important but daunting strategic choice for firms. It deserves focused academic research attention, especially theory development, due to the fragmented nature of the literature in this field. This article conducts a comprehensive bibliometric review on relevant publications in the brand/product deletion literature with an aim to provide insights into the field's current intellectual structure and thematic classification of the published studies, and offers avenues for future development of this critical area of strategic brand and product management. (AU)

FAPESP's process: 18/07748-4 - Survey on the use of supply chain performance measurement systems
Grantee:Roberto Antonio Martins
Support Opportunities: Scholarships abroad - Research