| Full text | |
| Author(s): |
Comfort, William Edgar
[1]
;
de Andrade, Bianca Nunes
[1]
;
Wingenbach, Tanja S. H.
[2]
;
Causeur, David
[3]
;
Boggio, Paulo Sergio
[1]
Total Authors: 5
|
| Affiliation: | [1] Univ Prebiteriana Mackenzie, Ctr Hlth & Biol Sci, Social & Cognit Neurosci Lab SCN Lab, Sao Paulo, SP - Brazil
[2] Univ Hosp Zurich, Dept Consultat Liaison Psychiat & Psychosomat Med, Zurich - Switzerland
[3] CNRS, Agrocampus Ouest, Rennes - France
Total Affiliations: 3
|
| Document type: | Journal article |
| Source: | PSYCHOLOGY OF AESTHETICS CREATIVITY AND THE ARTS; SEP 2021. |
| Web of Science Citations: | 0 |
| Abstract | |
Makeup is a form of body art which has been used for more than 7,000 years and is present in the great majority of human cultures, often used to enhance facial attractiveness and to accentuate features that represent femininity. This study examines how cumulative levels of facial makeup influenced approach and avoidance tendencies and on facial muscle responses associated with emotional response obtained through facial electromyography (EMG) in a passive viewing task. Experiment 1 used the joystick variant of the approach-avoidance task, where 30 subjects categorized female faces by visual orientation (portrait/landscape) in seven cumulatively added makeup levels. In Experiment 2, facial EMG was recorded from 40 subjects in the passive viewing of the same images. The present study shows that makeup application modulates implicit responses and reveals two distinct implicit preferences, behavioral and affective, with a male behavioral preference for heavy eye cosmetics, a female behavioral preference for light makeup, and an overall affective preference in both men and women for makeup accentuating visual contrast in the eye and mouth regions. These results are consistent with the conception that perceptual cues underlying cosmetic enhancement are key determinants in aesthetic facial preferences. (AU) | |
| FAPESP's process: | 17/12752-8 - Cognitive, social and affective neuroscience for understanding human interaction |
| Grantee: | William Edgar Machado Comfort |
| Support Opportunities: | Scholarships in Brazil - Post-Doctoral |
| FAPESP's process: | 19/16717-8 - Image bank building and study of implicit emotional responses in the evaluation of facial attractiveness on faces with different colors and make-up levels |
| Grantee: | Bianca Nunes de Andrade |
| Support Opportunities: | Scholarships in Brazil - Scientific Initiation |
| FAPESP's process: | 17/00738-0 - Research Centre on Welfare and Human Behavior |
| Grantee: | Tanja Stefanie Helga Wingenbach |
| Support Opportunities: | Scholarships in Brazil - Post-Doctoral |
| FAPESP's process: | 14/50282-5 - Positive psychology and neuroscience: translational research to promote well-being and emotional regulation |
| Grantee: | Emma Otta |
| Support Opportunities: | Research Grants - Research Centers in Engineering Program |