| Full text | |
| Author(s): |
Scur, Gabriela
;
Piao, Roberta de Castro Souza
;
De Souza, William Jeferson Vieira
;
De Melo, Mary Fernanda de Sousa
Total Authors: 4
|
| Document type: | Journal article |
| Source: | ACADEMIA-REVISTA LATINOAMERICANA DE ADMINISTRACION; v. 37, n. 1, p. 23-pg., 2024-01-30. |
| Abstract | |
PurposeThe ceramic tile chain can generate several environmental impacts, from raw material extraction to the production process, commercialization, consumption, maintenance and disposal. One of the open issues remaining in the literature on socially responsible supply chains, also known as responsible supply chains, is understanding how corporate social responsibility (CSR) practices are being implemented in ceramic tile companies in Brazil.Design/methodology/approachThe method adopted is a multiple-case study. The authors conducted face-to-face interviews with six ceramic producers and a trade association. The authors also conducted eight interviews with specialists in the ceramic sector. They are two university professors, two class association representatives, one professional from a technological institute, two representatives of the inspection body and one supplier.FindingsCompanies perform on a compliance basis, manifesting a less proactive position when the subject is CSR. In addition, the CSR practices established by the companies are preferably aimed at reducing costs and risks and increasing reputation. Practices in terms of eco-design are linked to lowering costs and growing reputation, as seen from the reduction in the use of inputs and improvements in packaging to minimize costs. These practices improve the company's reputation from the consumers' perspective. Environmental aspects are dominant due to the legislation.Originality/valueThis paper contributes theoretically since it identifies, from the companies' perspective, the CSR practices related to risk, cost reduction and reputation increase. There are also opportunities to be explored for facilitating their efforts towards a sustainable business model, especially considering the social dimension. From a managerial perspective, this paper provides some input for implementing CSR actions, mainly regarding their implications for society and local communities. PropositoLa cadena de revestimiento ceramico puede generar diversos impactos ambientales, desde la extraccion de la materia prima hasta el proceso de produccion, comercializacion, consumo, mantenimiento y disposicion. Una de las cuestiones abiertas que quedan en la literatura sobre cadenas de suministro socialmente responsables, tambien conocidas como cadenas de suministro responsables, es comprender como se estan implementando practicas de responsabilidad social empresarial en las empresas de revestimientos ceramicos en Brasil.MetodologiaEl metodo utilizado en el estudio es un estudio de casos multiples. Realizamos entrevistas cara a cara con 6 productores de ceramica y una asociacion comercial. Tambien recibimos informacion de 8 especialistas representantes de organizaciones relacionadas con el sector ceramico; 2 profesores universitarios; 2 representantes de asociaciones de clase; 1 profesional de instituto tecnologico; 2 representantes del organismo de control; y 1 proveedor de esmaltes.HallazgosLas empresas actuan sobre la base del cumplimiento, manifestando una posicion menos proactiva cuando el tema es la RSE. Ademas, las practicas de RSC establecidas por las empresas estan preferentemente encaminadas a la reduccion de costes y riesgos y al aumento de la reputacion. Las practicas en materia de ecodiseno estan esencialmente ligadas a la reduccion de costos y al aumento de la reputacion, a partir de la reduccion en el uso de insumos y mejoras en los empaques para minimizar costos. Estas practicas mejoran la reputacion de la empresa desde la perspectiva de los consumidores. Los aspectos ambientales son dominantes debido a la legislacion.OriginalidadEste trabajo aporta teoricamente ya que identifica, desde la perspectiva de las empresas, las practicas de RSE relacionadas con el riesgo, la reduccion de costos y el aumento de la reputacion. Tambien hay oportunidades por explorar para facilitar sus esfuerzos hacia un modelo de negocio sostenible, especialmente teniendo en cuenta la dimension social. Desde la perspectiva gerencial, este documento proporciona algunos insumos para la toma de decisiones sobre la implementacion de acciones de RSE, principalmente en lo que respecta a las implicaciones para la sociedad y las comunidades locales. (AU) | |
| FAPESP's process: | 17/19224-7 - Mapping the capabilities and their role in the clusters evolutionary process: a comparative analysis among Santa Gertrudes, Criciúma and Castellón |
| Grantee: | Gabriela Scur Almudi |
| Support Opportunities: | Scholarships abroad - Research |
| FAPESP's process: | 20/16011-5 - Circular business models and ecosystem: embracing social inclusion perspective |
| Grantee: | Marly Monteiro de Carvalho |
| Support Opportunities: | Research Projects - Thematic Grants |
| FAPESP's process: | 22/10837-4 - Analysis of processes and assessment of impacts of circularity initiatives: a study of the Brazilian plastic industry in the light of value retention stages |
| Grantee: | Gabriela Scur Almudi |
| Support Opportunities: | Regular Research Grants |