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(Reference retrieved automatically from SciELO through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

QFD application in product development: survey of its use and perspesctives for future research

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Author(s):
José Antonio Carnevalli [1] ; Andreza Celi Sassi [2] ; Paulo A. Cauchick Miguel [3]
Total Authors: 3
Affiliation:
[1] UNIMEP. Faculdade de Engenharia Mecânica e de Produção. Núcleo de Gestão da Qualidade & Metrologia
[2] UNIMEP. Faculdade de Engenharia Mecânica e de Produção. Núcleo de Gestão da Qualidade & Metrologia
[3] UNIMEP. Faculdade de Engenharia Mecânica e de Produção. Núcleo de Gestão da Qualidade & Metrologia
Total Affiliations: 3
Document type: Journal article
Source: Gestão & Produção; v. 11, n. 1, p. 33-49, 2004-04-00.
Abstract

The objective of this work is to evaluate the extension of the use of QFD in Brazil, studying mainly the largest private companies, in order to identify the benefits and difficulties to implement this method as well as companies which already have experience in its use. To achieve this aim, an exploratory survey was carried out, with a non-random sample, using as technique a questionnaire sent by surface mail. The return rate was about 21% and the results showed that a bit more than 18% use the method. Companies started to make use of QFD during the 90s, showing that the use of QFD in Brazil is still relatively recent. Concerning the difficulties to implement QFD, the major problem was related to the lack of experience with the method. Regarding the benefits, the most important customer satisfaction, and teamwork and functional areas communication improvement. Additionally, the survey identified five companies with experience in QFD, which can be regarded as a reference in terms of the use of the method in the country. Finally, this work points at some perspectives for future research in this subject. (AU)