The communicational dimension, network geograpy and open innovation processes dynamics in Brazil

• Grant number: 19/14272-9
• Support Opportunities: Regular Research Grants
• Start date: May 01, 2020
• End date: September 30, 2022
• Field of knowledge: Applied Social Sciences - Communications
• Principal Investigator: Fabio Botelho Josgrilberg
• Grantee: Fabio Botelho Josgrilberg
• Host Institution: Diretoria de Pós-Graduação e Pesquisa. Universidade Metodista de São Paulo (UMESP). Instituto Metodista de Ensino Superior (IMS). São Bernardo do Campo , SP, Brazil
• Associated researchers: Alexandre Cappellozza ; Luciana Harumi Hashiba Maestrelli Horta

Abstract

The project aims at describing and understanding the communicational dimension and network structure of open innovation processes in Brazilian companies. From the theoretical framework on open innovation, initially developed by Henry Chesbrough, and from Milton Santos' theory on network geography, this research will use a multi-method approach. In its first phase, the phenomenon will be explored through a semistructured interview, seeking to typify unknown attributes that will be identified in the corpus. Then, based on the qualitative phase, an exploratory survey will be developed and applied, the result of which will be analyzed through descriptive statistics and clusters analysis. (AU)