Small paper reader: journalism for children at folhinha and estadinho

• Grant number: 12/50484-1
• Support Opportunities: Regular Research Grants - Publications - Books published in Brazil
• Start date: September 01, 2012
• End date: August 31, 2013
• Field of knowledge: Applied Social Sciences - Communications - Journalism and Publishing
• Principal Investigator: Rosana de Lima Soares
• Grantee: Rosana de Lima Soares
• Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

The aim of this dissertation is to define the "reader of paper" and his context in two children's newspaper supplements, "Folhinha" and "Estadinho". Published by "Folha de S.Paulo" and "O Estado de S. Paulo", respectively. The reader of paper is defined as the child interviewed by the publication, whose speeches appear in the published texts. This research has studied covers and main texts of 25 editions of each supplement printed in 2009 (from July 4 to December 19), using the content analysis methodology. The study has listed the themes the supplement focused on; the amount of children interviewed their gender and age, as well as geographic references and the imperative verbs that were used. Infographics published in internal pager were also counted. These data allow us to affirm that neither supplement interview equally the children of the ages targeted, which indicates that the model reader has to be redefined. Furthermore, one can perceive a significant repetition of themes (with an almost complete absence of news "translated" into children language), as well as imperative verbs used in excess, and recurrent reference to the city of São Paulo, despite the fact that both publications are sold at least in the remainder of the State. (AU)