Science communication: a possible dialogue between researchers and agribusiness farmers

• Grant number: 14/13665-3
• Support Opportunities: Regular Research Grants
• Start date: October 01, 2014
• End date: September 30, 2016
• Field of knowledge: Applied Social Sciences - Communications
• Principal Investigator: Cristiane Hengler Corrêa Bernardo
• Grantee: Cristiane Hengler Corrêa Bernardo
• Host Institution: Faculdade de Ciências e Engenharia. Universidade Estadual Paulista (UNESP). Campus de Tupã. Tupã , SP, Brazil
• Associated researchers: Ana Elisa Bressan Smith Lourenzani ; Andréa Rossi Scalco ; Angélica Góis Morales ; Eduardo Guilherme Satolo ; Paulo Alexandre Monteiro de Figueiredo

Abstract

The communication is an essential part of the process that characterizes scientific research. It should be present in every stage of research in a systemic way. However, this process is not always efficient and effective. Reports of researchers focused on agribusiness point to difficulties in communicating with farmers that negatively impact on research results and may cause distortions and even quite significant inconsistencies. This research aims at identifying the main noise and barriers in communication between agribusiness researchers and farmers. It discusses the possibility of creating a specific strategy to correct or minimize such failures. The main research question: what features of the communication process will be decisive for the communication between agribusiness researcher and farmer occur with greater efficiency? It is expected that the research will result in processes that may correct or minimize such problems, promoting dialogues more efficient knowledge. The research will adopt a qualitative approach, using action research as a form of investigative action for social and educational nature, aiming at promoting understanding and interaction between researchers and members of the investigated situations. To collect and analyze data to document analysis will be used; questionnaires and interviews and content analysis. (AU)