Composing styles: the musician, the media and musical diversity in Brazil

• Grant number: 12/21650-0
• Support Opportunities: Scholarships in Brazil - Master
• Start date: January 01, 2013
• End date: August 31, 2014
• Field of knowledge: Applied Social Sciences - Communications - Radio and Television
• Principal Investigator: Antonio Adami
• Grantee: Ivaldo Luiz Moreira
• Host Institution: Instituto de Ciências Sociais e Comunicação (ICSC). Universidade Paulista (UNIP). São Paulo , SP, Brazil

Abstract

The musical wealth of Brazil, among others inherited from the process of colonization and its rich culture and diversity of miscegenation, opposed directly to the idea of segmentation and centralization of the market of Rio de Janeiro and São Paulo. It also opposes the idea of a unique musical identity, based on parameters of the music market to the detriment of creativity and Brazilian musical culture. These gears of marketing consist in popularize the musical culture, relegating the artist and the regional art of a deep isolation, thus considerably reducing their individual capacity and creative when the discrimination of the major music market. Understand the importance that artist, integrating it into the supply chain that feeds the musical culture of the country means to revise the paradigms constructed by the managers of the market music, established by the industry. It is thus to recognize the basic raw material for the entire system, ie the creative space. From a study based on qualitative methods of research strategy resulting phenomenological investigation of human experience and through an extensive and prolonged engagement to develop patterns and significant relationships (Moustakas, 1944 apud CRESWELL, 2010, p.38), seek then understand the actions of the Brazilian music market involving the system (from creation to broadcasting) and the role of mass media vehicles in the quality of music (lyrics, melody, arrangement, tone, instrumentation, etc..), turning it into "commercial music ". We therefore believe that this research indicates interest in social and scientific relevance given the limited available material published on the field. As a result of this study expects further questions on the subject, understand that it reserves the right to create copyright, performance and related, and to propose a reflection on the part of officials, businessmen and political leaders and cultural rights, with respect to the actors involved, decisive in the musical creative process chain in the country. (AU)