Mobilinea - the design of a lifestyle (1959 - 1975)

• Grant number: 12/23030-0
• Support Opportunities: Scholarships in Brazil - Master
• Start date: March 01, 2013
• End date: February 28, 2015
• Field of knowledge: Applied Social Sciences - Architecture and Town Planning - Fundamentals of Architecture and Urbanism
• Principal Investigator: José Tavares Correia de Lira
• Grantee: Mina Warchavchik Hugerth
• Host Institution: Faculdade de Arquitetura e Urbanismo (FAU). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

The research aims to investigate the performance of the furniture company Mobilinea between 1960 and 1975 in São Paulo. Recovering its history, we seek to discuss the issues that arise in the production cycle of furniture, through the design office, the factory, the stores and advertising, as well as investigating the lifestyles that were associated with that furniture. A seconday objective is to understand through this case study, clues regarding the production of material culture in a period of paradoxes, between the so called "economic miracle" and a state of of repression.

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

HUGERTH, Mina Warchavchik. Mobilinea - the design of a lifestyle (1959 - 1975). 2015. Master's Dissertation - Universidade de São Paulo (USP). Faculdade de Arquitetura e Urbanismo (FAU/SBI) São Paulo.