Practices of organizing in creative industries: a production of a musical theater show in Sao Paulo

• Grant number: 12/22166-5
• Support Opportunities: Scholarships in Brazil - Doctorate
• Start date: May 01, 2013
• End date: May 31, 2015
• Field of knowledge: Applied Social Sciences - Administration - Business Administration
• Principal Investigator: Rafael Alcadipani da Silveira
• Grantee: Márcia de Freitas Duarte
• Host Institution: Escola de Administração de Empresas de São Paulo (EAESP). Fundação Getúlio Vargas (FGV). São Paulo , SP, Brazil
• Associated scholarship(s): 13/25778-4 - Practices of organizing in Creative Industries: a production of a Musical Theater show in são Paulo-SP,Brazil, BE.EP.DR

Abstract

The aim of this research is to understand the organizational practices necessary for producing a musical theater show in São Paulo. The focus in practice is aligned to the concern of Organizational Studies about how "organizations happen" and in understanding of the everyday organizational processes and practices, referring to the understanding of organizations as process (organizing) in constant state of (re)constitution. The musical theater, inserted in the creative industries, seems to be a consolidated activity in Brazil, mainly by the increase of large musical montages and its increasing professionalization, especially in the last decade and especially in São Paulo. The Actor-Network Theory, used to support the research, is an approach which provides an analytical repertoire for understanding the social order as an effect of a network of heterogeneous elements, where stability is temporarily achieved. The research is qualitative and presents ethnographic principles. It will be conducted through non-participant observations, semi-structured interviews documents and photos. The analysis will be inspired by some elements of Grounded Theory. The research is supposed to contribute to the understanding of organizations as processes, showing their practices and elements ignored or taken for granted, addressing an organizational format underexplored by the Organizational Studies.