A comparative study on the ideologies disseminated by Folha de S. Paulo and Diário de S. Paulo: has the emergence of the new Brazilian middle class raised new discursive strategies to support each publishing group's ideology towards these potential readers?

• Grant number: 12/19416-0
• Support Opportunities: Scholarships in Brazil - Post-Doctoral
• Start date: June 01, 2013
• End date: December 12, 2016
• Field of knowledge: Linguistics, Literature and Arts - Literature - Portuguese Language
• Principal Investigator: Maria Lúcia da Cunha Victório de Oliveira Andrade
• Grantee: Paula de Souza Gonçalves Morasco
• Host Institution: Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

The aim of this work is to search for evidence from discursive strategies towards the readership of a printed newspaper in daily circulation within the São Paulo city, Brazil. The newspaper chosen herein is Folha de S. Paulo and we will check if it would be characterized by resources liable for bringing about some effects on the sense to involve its interlocutor. Our main purpose is to understand how the building blocks of the discourse work nowadays in the print media. The existence of prejudice-based content transmitted through this ideology regarding minorities will be analyzed, as well as the presence of facts evidencing the changes that are taking place with the rise of the new middle class consumers in the sense of embracing, even in a blurred way, this new section of the Brazilian society. To this end, this work is based on theoretical perspectives dealing with the link between speech and ideology and its discursive nature, the persuasive strategies and their effects on the journalistic and official speeches. (AU)