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The implications of media communication and telematics services in teaching of public relations: a comparative study

Grant number: 13/10333-7
Support Opportunities:Scholarships in Brazil - Scientific Initiation
Effective date (Start): August 01, 2013
Effective date (End): March 31, 2015
Field of knowledge:Applied Social Sciences - Communications - Public Relations and Propaganda
Principal Investigator:Célia Maria Retz Godoy dos Santos
Grantee:Rafael Silva Parigi
Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
Associated scholarship(s):15/02383-0 - The implications of media communication and telematic services in teaching of public relations: a comparative study, BE.EP.IC

Abstract

The study aims to investigate how forms of digital communication and the expansion of telematics services (via the network) in undergraduate education, may interfere with the flow of information between teachers and students, more specifically in the teaching-learning process of social communication courses in public relations. The intention is to understand which changes the new communication environment participatory or reticular brings to the act of production, consumption, and dissemination of knowledge as well as the generation and maintenance of social bonds between individuals that are part of the process of education graduation - technical, teachers, students, and educational institution. In the scenario where universities increasingly become adept at new technologies as a way of teaching, it becomes routine to stream content from digital media and telematics services. The objective is to examine how this form of communication is present in communication courses in Public Relations, raising relevant aspects concerning the use of these media and making a comparison between the views of Brazilian and Spanish students. The aim is to present the theoretical foundation on the subject and their interfaces at the same time that it seeks to accomplish qualitative research, through the techniques of in-depth interviews and focus groups. It is noteworthy that, for the research set up for collecting information in two stages: first with teaching professionals (in-depth interview) and later with UNESP University and a Spanish university (focus group), which also has the ongoing public relations. The objective of the survey is to obtain information that allows knowing and evaluate the opinions of those involved in the teaching of Public Relations and draw comparisons between the two segments selected for the study. At the end, we intend to present reflections on the benefits brought by these media to the learning process in order to define what the consequences of mediated communication in teaching Public Relations.

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