The connoisseur public of feuilleton's literature was surprised by the release of Helena (1876), a work of groundbreaking nature, written part by part of the young writer Machado de Assis, that hazarded in a kind of novel whose themes continue to experience in the plots of work that followed in. Helena was publicated at the bottom of the O Globo newspaper, famous for polemic that had sheltered. Starting from its way of publication, analyzing the literary and social conditions, will be direct the insight to understanding the structure of the novel. Therefor, we direct attention to the presence of a persuasive narrative ethos, crafty, conscious and able to reveal complexities in seemingly ordinary social relations, however, a written notice with innovative treatment for feuilletonistic novel of the era. In the course of the Helena's story, Machado de Assis reduces the distance between the narrator and the reader, making possible us to effectively participate, conducting an inquiry into the character of the protagonist. This form of written it is considered the way of a modern literature in Machado, a desire leaving the commonplace to the nineteenth-century authors, meaning, a break with realism. The narrator of Helena, initially, does not allow us to weave possible sequences of events to the plot, but calling the reader's attention to the character and morals of Helena, holding cogent ethos through the development of social conformity of paternalistic relationships. Helena had the presence of a narrative ethos whose literary analysis should demonstrate the social dimension that feuilleton-romance could reach: the publication of "pieces" allowed defy time and create again the society by a bias somewhat polished, the literature addressed to readers newspaper, consumers of fiction.
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