Teaching-learning in Public Relations and the strategic decision process: an approach from the interculturalism

• Grant number: 14/14761-6
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: January 01, 2015
• End date: February 25, 2016
• Field of knowledge: Applied Social Sciences - Communications - Public Relations and Propaganda
• Principal Investigator: RAQUEL CABRAL
• Grantee: Alana Carolina Gomes
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
• Associated scholarship(s): 15/14657-7 - Formation in public relations and the process of strategic decision: an approach from the interculturality, BE.EP.IC

Abstract

The proposal of this paper is identify, study and discuss the influence of the intercultural aspects on strategic decision process in communication, based on an analysis of teaching learning process in Public Relations in two different cultural contexts. To this end, we propose as an object of study, an analysis of the international academic program "De la clase a la cuenta/ Da classe ao mercado" between UNESP (Brazil) and the University of Seville (Spain), in order to systematize elements that help us in identification of theoretical and practical components of the curriculum of both courses, which seek introduce discussion about interculturalism in strategic decision processes in communication in international contexts. At the same time, we intend to map possible outreach strategies that can be applied to mediation / interpretation of intercultural aspects in teaching learning process in Public Relations.