Sherlock phenomenom: the genre TV series' social reception

• Grant number: 15/10486-3
• Support Opportunities: Scholarships in Brazil - Master
• Start date: October 01, 2015
• End date: February 28, 2017
• Field of knowledge: Linguistics, Literature and Arts - Linguistics - Philosophy of Language
• Principal Investigator: Luciane de Paula
• Grantee: Marcela Barchi Paglione
• Host Institution: Faculdade de Ciências e Letras (FCL). Universidade Estadual Paulista (UNESP). Campus de Araraquara. Araraquara , SP, Brazil

Abstract

This research centers itself in the TV series discoursive genre with theoretical foundation in the bakhtinian philosophy, to be able to reflect over its architectonic construction, which involves its production and social circulation in the media sphere, as well as its reception by a group of television viewers. For that, it has as object the TV series Sherlock (2010), from the BBC network, specially the third season. The main of the research is found in the ways of the genre's social reception, specially the transmedia narrative (Jenkins, 2006) as a concretization of the viewers' active-listening in relation to the episode-utterance, because these transcend the barriers of the televised genre in different digital platforms, such as blogs, fanfics and fanarts. As every utterance is responsive (Bakhtin, 2003), respondent to others in its future and past memory, is understood that the transmedia narrative as a way to amplify the dialogue with the public from the media convergence inside a franchise. In this way, the utterances from the transmedia phenomenom will be analyzed as respondent to the Sherlock series, active and responsive comprehension in society, which (re)signifies the utterances from the genre in society.