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Lights, camera, inclusion: design services for certification and inclusion of blind people in cinemas

Grant number: 17/13180-8
Support Opportunities:Scholarships in Brazil - Doctorate
Effective date (Start): November 01, 2017
Effective date (End): January 31, 2022
Field of knowledge:Applied Social Sciences - Industrial Design
Principal Investigator:Cibele Haddad Taralli
Grantee:Diego Normandi Maciel Dutra
Host Institution: Faculdade de Arquitetura e Urbanismo (FAU). Universidade de São Paulo (USP). São Paulo , SP, Brazil


Cinema is considered an important instrument of learning, cultural enrichment, entertainment and leisure. In Brazil, according to data from the National Film Agency - ANCINE, there are about 2.870 cinemas, whose market is expanding. However, much of the Brazilian population - people with severe visual impairment - is excluded from all the benefits that the experience of films and audiovisual products can offer. What excludes them (blind people) is both the limited supply of services and films with accessible resources. It is believed that User-Centered Design (DCU) and Service Design (SD) methods can contribute to the creation of an inclusive cinema service, from the involvement of all stakeholders related to the process. This project intends to use the interdisciplinary and complex view of Design, as well as methods associated with this field, for the development of a certification mark, which establishes parameters capable of qualifying spaces and services related to the exhibition of films regarding their inclusive capacity. (AU)

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Scientific publications
(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)
NORMANDI, DIEGO; TARALLI, CIBELE; TORRES, FRANKLIN DE SOUSA; RAPOSO, D; NEVES, J; SILVA, J; CASTILHO, LC; DIAS, R. This One or that One? Certification Marks in the Purchasing and Consumption Decision Process of Brazilians. ADVANCES IN DESIGN, MUSIC AND ARTS, EIMAD 2020, v. 9, p. 17-pg., . (17/13180-8)
Academic Publications
(References retrieved automatically from State of São Paulo Research Institutions)
DUTRA, Diego Normandi Maciel. Lights, camera, inclusion: service sesign as an approach for the inclusion of people with disabilities in cinema service. 2022. Doctoral Thesis - Faculdade de Arquitetura e Urbanismo (FAU/SBI) São Paulo.

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