Executive women and their emotions in the Brazilian business doxa: an analysis from economic sociology

• Grant number: 17/09805-2
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: December 01, 2017
• End date: November 30, 2019
• Field of knowledge: Humanities - Sociology - Other specific Sociologies
• Principal Investigator: Maria Aparecida Chaves Jardim
• Grantee: Lucas Flôres Vasques
• Host Institution: Faculdade de Ciências e Letras (FCL). Universidade Estadual Paulista (UNESP). Campus de Araraquara. Araraquara , SP, Brazil

Abstract

Assuming that emotions are a social construct and of high impact in the social construction of the markets, we will analyze what is the emotional ideal expressed in the official discourse of the corporate universe through Exame Magazine. With the theoretical inspiration of Economic Sociology, especially concepts of Viviana Zelizer and Pierre Bourdieu reflective sociology, we intend to identify the extent to which this official discourse of Brazilian corporations expressed in Revista Exame approaches or departs from hegemonic designs of masculinity and femininity to recognize in which contexts this ideal is incorporated or rejected by executive women. (AU)