Emotions and their insertion in the Brazilian business space through Exame Magazine: an analysis in economic sociology of the markets

• Grant number: 19/18706-3
• Support Opportunities: Scholarships in Brazil - Master
• Start date: July 01, 2020
• End date: February 28, 2022
• Field of knowledge: Humanities - Sociology - Other specific Sociologies
• Principal Investigator: Maria Aparecida Chaves Jardim
• Grantee: Lucas Flôres Vasques
• Host Institution: Faculdade de Ciências e Letras (FCL). Universidade Estadual Paulista (UNESP). Campus de Araraquara. Araraquara , SP, Brazil

Abstract

Assuming emotions as a social construct and of great impact on the social construction of markets, we will analyze the beliefs expressed in the narratives of the corporate universe about emotions through Exame Magazine in the time frame from 1990 to 2005. Taking inspiration from Pierre Bourdieu's Reflective Sociology. In Economic Sociology we intend, a priori, to objectify to what extent these narratives of Brazilian corporations, expressed in Exame Magazine, approach or move away from dominant designs of masculinity, to recognize in which contexts these narratives are incorporated or rejected by executive men. In the final phase of the research we intend to analyze these data raised in contrast to our previous research, Scientific Initiation, on the case of executive women in Exame Magazine. (AU)

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

VASQUES, Lucas Flôres. Emotions and Their Insertion in the Brazilian Business Space through Exame Magazine: An Analysis in Economic Sociology of the Markets. 2022. Master's Dissertation - Universidade Estadual Paulista (Unesp). Faculdade de Ciências e Letras. Araraquara Araraquara.