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Participatory Culture on YouTube: relation between the idol-fan in Brazilian channels

Grant number: 18/18113-0
Support Opportunities:Scholarships in Brazil - Master
Effective date (Start): December 01, 2018
Effective date (End): August 31, 2020
Field of knowledge:Applied Social Sciences - Communications
Principal Investigator:Maria Cristina Gobbi
Grantee:Caroline Mazzer de Souza
Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil


Concepts like fan and celebrity predate the internet. However, with the advent of the global computer network and, above all, the development of web 2.0 tools, it was possible to create a space for online communication and participation. Participatory Culture was thus created, which reconfigures the relations between the idol-fan, by facilitating independent production of content and also enabling a more instant interaction of the public with the vehicle, through tools such as commentary and sharing, for example. In this context, the present study seeks to reflect on how Participatory Culture is manifested in YouTube. To do so, we intend to use an exploratory methodology, with the intention of making the necessary bibliographical and documentary survey. The results show how to demonstrate the current participatory culture landscape from a YouTube fan perspective. (AU)

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Academic Publications
(References retrieved automatically from State of São Paulo Research Institutions)
SOUZA, Caroline Mazzer de. Participatory culture on YouTube: relationship between fan-idols on brazilian channels. 2020. Master's Dissertation - Universidade Estadual Paulista (Unesp). Faculdade de Arquitetura. Artes. Comunicação e Design. Bauru Artes.

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