Image bank building and study of implicit emotional responses in the evaluation of facial attractiveness on faces with different colors and make-up levels

• Grant number: 19/16717-8
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: August 01, 2019
• End date: July 31, 2020
• Field of knowledge: Humanities - Psychology - Physiological Psychology
• Agreement: Natura
• Principal Investigator: Paulo Sérgio Boggio
• Grantee: Bianca Nunes de Andrade
• Host Institution: Centro de Ciências Biológicas e da Saúde (CCBS). Universidade Presbiteriana Mackenzie (UPM). Instituto Presbiteriano Mackenzie. São Paulo , SP, Brazil
• Associated research grant: 14/50282-5 - Positive psychology and neuroscience: translational research to promote well-being and emotional regulation, AP.PCPE

Abstract

Make-up is increasingly a sought-after item, often used to enhance facial attractiveness and to accentuate features that represent femininity. With this in mind, this research proposes to continue a series of studies on the social and personal influences of make-up, investigating the neurophysiological correlates and foundations involved in the perception of facial attractiveness, make-up, emotional valence and ethnicity. Methods will be used to measure implicit responses, such as the approach-avoidance task, facial electromyography (EMG) and electroencephalography (EEG). In the study will be used images of female faces with different levels of make-up (without, light and heavy), emotional expressions (neutral, positive and negative) and ethnicities (Asian, Caucasian and African descent), taken from the image bank.

Scientific publications

(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)

COMFORT, WILLIAM EDGAR; DE ANDRADE, BIANCA NUNES; WINGENBACH, TANJA S. H.; CAUSEUR, DAVID; BOGGIO, PAULO SERGIO. Implicit Responses in the Judgment of Attractiveness in Faces With Differing Levels of Makeup. PSYCHOLOGY OF AESTHETICS CREATIVITY AND THE ARTS, SEP 2021. (17/12752-8, 19/16717-8, 17/00738-0, 14/50282-5)