Organizational Communication Strategies for AmzonFACE project

• Grant number: 22/11568-7
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: November 01, 2022
• End date: October 31, 2024
• Field of knowledge: Interdisciplinary Subjects
• Principal Investigator: David Montenegro Lapola
• Grantee: Maria Clara Ferreira Guimaraes
• Host Institution: Centro de Pesquisas Meteorológicas e Climáticas Aplicadas à Agricultura (CEPAGRI). Universidade Estadual de Campinas (UNICAMP). Campinas , SP, Brazil
• Institution abroad: Universidade Estadual de Campinas (UNICAMP). Coordenadoria de Centros e Núcleos Disciplinares (COCEN). Núcleo de Desenvolvimento da Criatividade (NUDECRI), Brazil

Abstract

An enviroment monitoring project carries a lot of complex elements to be understood and broadcasted. The first one is to understand why to monitor and foresee future scenarios for decision-making. The AmazonFACE project employs mechanisms of ecosystem modeling linked to the FACE (free-air carbon dioxide) technology, used in other projects around the world, and tries to understand how the Amazon Rainforest will react to future scenarios with a greater carbon dioxide concentration in the atmosphere. The investment is high and the project raises several questions in concern to its impact on the forest and on the surrounding communities, about the high investments, about the experiments to be developed, among others. To answer these questions and guarantee the project's dissemination and the dialogue with the society, this journalistic research project will draw a Organizational Communication plan and will implement communication actions to enlighten how the project works and mitigate its potential impacts. For this purpose, we intend to interview and dialogue with the project's researchers and technicians; the academic community external to the project; and members of the community in Manaus (AM) directly and indirectly impacted by AmazonFACE. Based on the gathered data, scientific dissemination content will be produced to contribute to enlighten the project's goals, methodology and results to the society. Another goal is to draw a plan to bring and enable the continuity to the communication efforts. The communication actions are planned in three levels: midiatic, institutional and communication channels with the society.