THE CHALLENGE OF DISSEMINATING SCIENCE ON SOCIAL NETWORKS - A PRACTICAL CASE: THE WEBSITE "BIOTA" EDEVO DARWIN

• Grant number: 23/01798-8
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: July 01, 2023
• End date: December 31, 2023
• Field of knowledge: Applied Social Sciences - Communications - Journalism and Publishing
• Principal Investigator: Nelio Marco Vincenzo Bizzo
• Grantee: Pedro Ernesto de Luna Filho
• Host Institution: Faculdade de Educação (FE). Universidade de São Paulo (USP). São Paulo , SP, Brazil
• Institution abroad: Universidade Estadual de Campinas (UNICAMP), Brazil

Abstract

The first objective of this work is to optimize the communication of the Thematic Project "The Biota-FAPESP Program in basic education: possibilities for curricular integration" (Process:16/05843-4). The second objective is to disseminate the results of the Program, available on the BIOTA-EDUCAÇÃO website of EDEVO DARWIN and its mobile application ("ClickBiota"). The target audiences are: collaborators who feed the site's Wall (including, mainly, public school teachers and their students); researchers, journalists, opinion makers and influencers. The scientific dissemination of the project will be carried out via data collection among the Program's researchers. Based on your analysis, communication channels will be created for each of the target audiences. Namely: (1) bulletin for public school teachers; (2) posters for the murals of the schools reached by the project; (3) posts on the BLOG of the EDEVO DARWIN website; (4) posts on the Program pages on social networks. The initial timeline is six months. The way to assess the results of the communication actions will be the verification of the increase in the total number of subscribers and participants on the site, as well as the traffic registered on the site, due to the increase of interest between students and the public.