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The opening up of television drama in Brazil: the serials of Globo Network Television (1982-1992)

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Author(s):
Dimitri Pinheiro da Silva
Total Authors: 1
Document type: Doctoral Thesis
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH/SBD)
Defense date:
Examining board members:
Luiz Carlos Jackson; Heloisa Buarque de Almeida; Fernando Antonio Pinheiro Filho; Marcelo Siqueira Ridenti; Luiz Henrique de Toledo
Advisor: Luiz Carlos Jackson
Abstract

This dissertation studies the Brazilian television drama, more specifically the serials produced by Globo Network Television between 1982 and 1992. The analyses approaches features that are central to the production of these programs: broader social and political determinants, the meanings attributed by the producers, the logics of distribution of the main social properties, the mechanisms of hiring, the hierarchizing principles that are valid in the television industry, the conventions and the ideological content of the products. Under the conjuncture of social and political changes that marks this period, the most dynamic conglomerate of Brazilian cultural industry initiated the diversification of its drama formats, aiming mainly to gain symbolical profit. By offering sophisticated programs to the amplified public, Globo Network Television attracts to itself a public respectability that allows it to neutralize a broad spectrum of accusations, especially the platform of democratizing media communication system defended by social movements and left wing parties. From an internal point of view, though, the serials are too much valorized. Idealized as a way of improving the telenovelas, the production of serials also opens space for experimentation in the commercial\'s art own dominion, reason why they are better suited to the authorial pretensions of the writers and directors that are willing to express their personal perspectives about the world and the television drama, explicitly exposing the pedagogical bias of underlying the plots, the dialogues and the world view typically of the Brazilian cultural industry. An attentive analyses of a serial sample that encompasses the main thematic lines explored by Globo Network Television at the period allows specifying the positions by which the ideological apparatus establishes meanings and hierarchizes values regarding fundamental issues of the Brazilian social experience, and also visualizing the strategies used by the producers within the limits of the boundaries that they have to put inside the programs personal features that reinforces, attenuate or even contradict the general ruling direction. The serial contend outlines a gradient that goes from direct approach of topics that are interdicted by either the political rationality and the commercial logic, to invocation in more or less attenuated degrees of the allusion strategies. Not accidentally, topics that make the contention structures of the cultural industry reverberate the bumps that mark the ongoing forced modernization of the Brazilian society: the decadence of the patriarchate, the racial prejudice, the political authoritarianism and, permeating them all, the role played by the media itself in a couple of registries. (AU)

FAPESP's process: 11/14323-0 - The transition to democracy and television drama in Brazil: the series of the Globo television broadcasting (1982-1992)
Grantee:Dimitri Pinheiro da Silva
Support Opportunities: Scholarships in Brazil - Doctorate