The domestic architecture of the middle class in São Paulo in the 1950s: the modern \good life\

Author(s)

Maristela da Silva Janjulio

• Document type: Doctoral Thesis
• Press: São Carlos.
• Institution: Universidade de São Paulo (USP). Escola de Engenharia de São Carlos (EESC/SBD)
• Defense date: 2015-03-23

Examining board members

Carlos Roberto Monteiro de Andrade; Paulo Julio Valentino Bruna; Mônica Junqueira de Camargo; Carlos Alberto Ferreira Martins; Francisco Sales Trajano Filho

• Advisor: Carlos Roberto Monteiro de Andrade

Abstract

In Casa e Jardim magazine in the 1950s, arises an architecture for the middle class, which we call \"good living\", whose analysis is our core issue. It uses the modern language, which is transmitted to readers in a didactic way. This architecture appears as the setting for a comfortable routine with the help of technique and new products, which are available in those years. These products promote a major renovation in the habits and customs of the Brazilian urban middle class, with the United States and American life as models. The context where it arises the \"good life\" is the Brazilian modernization, particularly the metropolis of São Paulo, with economic, social, political and cultural transformations. (AU)

• FAPESP's process: 11/05761-4 - The domestic architecture of the middle class in São Paulo in the 1950s: the modern "good life."
• Grantee: Maristela da Silva Janjulio
• Support Opportunities: Scholarships in Brazil - Doctorate