In Casa e Jardim magazine in the 1950s, arises an architecture for the middle class, which we call "good living," whose analysis is our core issue. It uses modern language, which is transmitted to readers in a didactic way. This architecture appears as the setting for a comfortable routine with the help of technique and new products, which are available in those years. These products promote a major renovation in the habits and customs of the urban middle class, with the United States and American life as models. The context where it arises the "good life" is the Brazilian modernization, particularly the metropolis of São Paulo, with economic, social, political and cultural transformations.
News published in Agência FAPESP Newsletter about the scholarship: