The Mall and the urban spaces: new relations between the public and the private in Presidente Prudente and Ribeirão Preto

Author(s)

Tainá de Oliveira Hermoso

• Document type: Master's Dissertation
• Press: São Carlos.
• Institution: Universidade de São Paulo (USP). Escola de Engenharia de São Carlos (EESC/SBD)
• Defense date: 2018-08-07

Examining board members

Manoel Antonio Lopes Rodrigues Alves; Fernando Garrefa; Eda Maria Góes; Tomas Antonio Moreira

• Advisor: Manoel Antonio Lopes Rodrigues Alves

Abstract

This research seeks, through two specific elements, the shopping mall and the public spaces, to deepen in the understanding of new possible relations between public and private in certain urban configurations. Specifically, it seeks to characterize certain urban processes related to consumption in the context of public and private spaces, and to verify these developments in nearby urban realities, through case studies. Shopping as a commercial phenomenon nowadays plays a very important role in cities and, as a private space for public use, directed to consumption, demonstrates a controlling face that seeks to make clear the relationships and behaviors planned and desired with the environment and with the regulars. From its emergence and popularization in the Consumer Society, it is possible to consider the mall subject to the logics of the products themselves. In the same way that other processes will also flow from there to manifestation in different spaces, like the public (containeirization, thematization). The approach in the study of relations occurs from the choice of two case studies, in Presidente Prudente, in the situation of physical opposition of Prudenshopping to the Povos Park and the Oscar Figueiredo Filho Square. In addition, in Ribeirão Preto, with the incorporation of an Open typology, which simulates open urban spaces, in Iguatemi Ribeirão. (AU)

• FAPESP's process: 15/14705-1 - The Mall and the urban spaces: new relationships between the public and the private in Presidente Prudente and Ribeirão Preto
• Grantee: Tainá de Oliveira Hermoso
• Support Opportunities: Scholarships in Brazil - Master