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Typographic entanglements in Campina Grande (Paraíba - Brazil): permanences and ruptures in Toinho da Mulatinha\'s brochures editions (1925- 2016)

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Author(s):
Milla Maues Pelucio Pizzignacco
Total Authors: 1
Document type: Master's Dissertation
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Instituto de Estudos Brasileiros (IEB)
Defense date:
Examining board members:
Paulo Teixeira Iumatti; Alberto Tsuyoshi Ikeda; Rosilene Alves de Melo; Sylvia Regina Bastos Nemer
Advisor: Paulo Teixeira Iumatti
Abstract

This Master\'s dissertation, inserted in the research line \"Brazil: tensions, ruptures and continuities between past, present and future\", has as its central objective to dimension the social, cultural and historical processes that impacted the edition and circulation of the fair leaflets in Campina Grande - Paraíba, through the analysis of the trajectory and production of the poet Toinho da Mulatinha (Antônio Patrício de Souza, 1925 - 2016). It is, therefore, a multidisciplinary research within the concentration area of \" Brazilian Studies\". I use oral history, ethnography and documentary research as central methodological resources in collecting data that raise the discussions included in this text. Although it proposes an expanded perspective on the poet-embolador\'s work (1950 - 2010), the research has as its central chronological goal the 1950s to 1980s, a period in which it actively circulated through the Paraiban geo-poetic itinerary, singing \"embolada de coco\" and fair leaflets (\"cordel\"), and has maintained extensive / extensive production in specialized / non-specialized brochure printers, founding the \"Folhetaria Estrela do Oriente\". A professional poet who held a booklet trading stand for 60 years at the Campina Grande Central Fair, Toinho provided meetings with agents from the Campinese leaflet circuit that were substantial for the composition of this work: Manoel Camilo dos Santos (poet-editor), Antônio Lucena (poet-illustrator), José Alves Sobrinho (poet-researcher) and Manoel Monteiro, propeller of the \"Novo Cordel\" in the city. Passing through the heyday and fall of the leaflet printing industry in Paraíba, Mulatinha rewrote its production at the beginning of the 21st century according to the technical / financial possibilities of materializing the publications themselves, yielding aesthetic results that challenge folkloric imaginary rooted in public policy from the land of the \"Maior São João do Mundo\". Thus, the main axes of discussion presented from the research developed in this dissertation are relationship between artistic form and social form in the context of the processes of economic globalization and globalization of culture; cultural hybridization systems (between traditional popular culture, literate culture and cultural industry) in the context of transformations in the production, diffusion and consumption of the literature of leaflets in Campina Grande; intellectual decolonization movements through popular verse literature and poets\' links with local universities; municipal management of the cultural goods in the context of commodification of national heritage. The patrimonialization of the Central Fair of Campina Grande (2017) and Cordel Literature (2018) by the Instituto do Patrimônio Histórico e Artístico Nacional (Iphan), exposed through this research, encourages analyzes related to the dimensions involved in the actions of fostering and safeguarding popular cultures in contemporary times, making room for the exposure of tensions and negotiations between different fields of knowledge / power and (r)existence practices created by those who have learned to live in the \"on the shores\". (AU)

FAPESP's process: 17/21761-0 - Typographic entanglements: permanent and rupture in Toinho da Mulatinha's brochure editions (Campina Grande, Paraíba - Brazil)
Grantee:Milla Maués Pelúcio Pizzignacco
Support Opportunities: Scholarships in Brazil - Master