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Typographic entanglements: permanent and rupture in Toinho da Mulatinha's brochure editions (Campina Grande, Paraíba - Brazil)

Grant number: 17/21761-0
Support type:Scholarships in Brazil - Master
Effective date (Start): June 01, 2018
Effective date (End): November 30, 2019
Field of knowledge:Interdisciplinary Subjects
Cooperation agreement: Coordination of Improvement of Higher Education Personnel (CAPES)
Principal Investigator:Paulo Teixeira Iumatti
Grantee:Milla Maués Pelúcio Pizzignacco
Home Institution: Instituto de Estudos Brasileiros (IEB). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

With this project, part of the "Brazil: tension, rupture and continuity in past, present and future" line of research, I intend to scale the social, cultural and historical procedures that have had an impact on the edition and circulation of brochures ("cordel") in Campina Grande - Paraíba, by analysing poet's Toinho da Mulatinha (Antônio Patrício de Souza, 1925 - 2016) production and trajectory. Though it proposes an expanded perspective on the work of the poet, this research will focus chronologically in the period between the 1950's and the 1980's, a timeframe in which he mantained and intense and extensive production rate concerning specialized typography. A poet by profession, belonging to a country generation, and semiliterate, Toinho kept a stand for comercializing brochures for 60 years at the Campina Grande (PB) central street market and an active brochure place in his own home, "Folhetaria Estrela do Oriente". Going through the rise and the fall of the brochure-specialized graphic industry in Paraíba, he rewrote his production at the beginning of the 21st century, in accordance to the technical possibilities of materializing his publications, defying the aesthetics chosen by folklorists as worthy of being deemed "popular" - a matter theoratically debated in this project when a more thorough view of his production is examined. The project will count with a documental research at the "Biblioteca de Obras Raras Átila de Almeida" (BORAA/UEPB) and at the collection of work being kept so far at Toinho's family residence, his ancient brochure place. Interviews with street market workers and other local poets - many of which have already been collected in a preliminary field research (2015/2016) - will also take part in the narrative structure regarding this Esperança (PB) native poet, with an etnographic immersion in Campina Grande and Oral History being treated as a substantial theoratical and methodological orientantion for the making os this story combining written and oral subjects, such as brochure literature would have had it. (AU)