Every cover is an invitation: Marius Lauritzen Bern1s to the publisher Civilização Brasileira

Author(s)

Carina da Rocha Naufel

• Document type: Master's Dissertation
• Press: Campinas, SP.
• Institution: Universidade Estadual de Campinas (UNICAMP). Instituto de Artes
• Defense date: 2012-08-30

Examining board members

Edson do Prado Pfutzenreuter; Sylvia Helena Furegatti; Marcello Montore

• Advisor: Edson do Prado Pfutzenreuter; Anna Paula Silva Gouveia

Abstract

This research focuses on analyzing Marius Lauritzen Bern's book cover production for Civilização Brasileira, during the 1960s. Marius was a self-taught designer who began his career in visual arts, in a time when the teaching of Design had still not been formalized in Brazil. Marius Bern began his partnership with the publishing Civilização Brasileira in 1965, through its visionary publisher Ênio Silveira. He joined them right after designer Eugênio Hirsch had left the company, and from 1965 to 1970 he stood as its chief designer. Ênio - owner of Civilização Brasileira - was considered an important Brazilian intellectual in the national cultural field and also an important figure in the fight against the military dictatorship. He was also the staunchest supporter of the changes adopted by the company in its book designs. The 1960s mark a twist in the graphic conventions adopted by the publishing culture and, therefore, in the Brazilian book market. Specific circumstances related to the practice of the profession, such as the ways in which book covers were created and the production processes that were available at the time, were addressed to ensure a better understanding of the graphic speech of the covers. Through the analysis it was possible to identify some recurrent visual solutions in Marius' book designs, which allow us to draw some conclusions regarding his work (AU)

• FAPESP's process: 10/04081-7 - Marius Lauritzen Bern, graphic project of covers for publications of the Civilização Brasileira Publisher
• Grantee: Carina da Rocha Naufel
• Support Opportunities: Scholarships in Brazil - Master