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| Author(s): |
Guilherme Fowler de Avila Monteiro
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | São Paulo. |
| Institution: | Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade (FEA/SBD) |
| Defense date: | 2007-12-17 |
| Examining board members: |
Elizabeth Maria Mercier Querido Farina;
Vera Lucia Fava;
Rubens Nunes
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| Advisor: | Elizabeth Maria Mercier Querido Farina |
| Abstract | |
This research analyzes the competition among supermarkets. In contrast to part of the economic literature which suggests that the fast growth of supermarket chains gives rise to market power and reduction in the number of other retailing formats, this dissertation is based on the argument that growth of supermarket chains produces complex consequences and can result in the coexistence of a huge variety of retailing formats. The research is divided in two parts. In the first part, the competition between hypermarkets and supermarkets is examined. Evidences for Sao Paulo Municipal district indicate that these retailers form separate markets. Prices do not establish long term equilibrium. The second part is focused on neighborhood supermarkets. It analyzes the impact of size on price strategy and compares chain supermarkets to independent stores. The results differ from the general belief that independent supermarkets establish higher prices in comparison to chain supermarkets. The results are supported through econometric evidence. (AU) | |