The Return of the Hero Ronaldo Phenomenon in the Context of Mythic Constitution and Media Behavior.

Author(s)

Marcelia Alves Pieper

• Document type: Master's Dissertation
• Press: São Paulo.
• Institution: Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD)
• Defense date: 2010-10-13

Examining board members

Jose Luiz Proenca; Luciano Victor Barros Maluly; Katia Rubio

• Advisor: Jose Luiz Proenca

Abstract

The study proposes to investigate in the media the consolidation and deconstruction of discourse linked to the issue of myth in the sport, that reaches the human imagery in the proportion that there is a symbolic representation of the sportsman incorporating the archetypal hero. The same force that the media settings predominant acting in the formation of the myth is also used in the direction of image decomposition. The universe of sport in Brazil, in special the football, has reached such a spectacle that, in line with economic aspects, political, sociological, psychological, permeates the collective unconscious powered by communicative processes of contemporary societies. It has the subject of this study a specific aspect present in the media - the power of assign significance - as well as another feature in the same media instances may succumb to a hero, that was once supported by them. In the context of rites of passage, introduced by Campbell, the return of Ronaldo to Brazilian football aims to be analyzed according to the media behavior based on the news observation concerning to the player linked to the newspapers O Estado de S. Paulo and Folha de S. Paulo considering the current sportive scenario determined by the lack of heroes. It is expected, however, contribute to the settings of conceptual extension and the understanding of the media discourses regarding to the support / deconstruction of the myth through a reorganization with the Constant technological changes. (AU)

• FAPESP's process: 08/02507-7 - Construction of the myth's image in the sport for the media
• Grantee: Marcélia Alves Pieper
• Support Opportunities: Scholarships in Brazil - Master