Massificacao e jornalismo: retorica e linguagem no escopo da comunicacao social

Author(s)

Rafael Duarte Oliveira Venancio

• Document type: Master's Dissertation
• Press: São Paulo.
• Institution: Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD)
• Defense date: 2010-08-12

Examining board members

Rosana de Lima Soares; Cláudio Novaes Pinto Coelho; Mayra Rodrigues Gomes

• Advisor: Rosana de Lima Soares

Abstract

This study aims to examine, through historical and discursive routes, the concept of mass within the Communication Studies. Built through this framework, the goal is to analyze the probable current facets of this concept: popular journalism through analysis of Agora São Paulo and Jornal da Tarde and collaborative digital media. Using the methodological tools of the Study of Rhetoric, New Rhetoric, Pragmatics of Text (by Umberto Eco), Discourse Analysis and Communicational Argumentation, the dissertation aims to demonstrate a new connection with the question of mass: the mass based on argument, where the condition to be massive is not ontological to those members of the mass, the counterpoint of the elite. (AU)

• FAPESP's process: 09/11634-5 - Massification and Journalism: Rhetoric and Language in the scope of Social Communication
• Grantee: Rafael Duarte Oliveira Venancio
• Support Opportunities: Scholarships in Brazil - Master