Valéria Brandini de Oliveira

Graduated in Social Sciences, Anthropology from the State University of Campinas (1995), Master in Communication Sciences with emphasis on Advertising, in the Research Line Advertising Art and Symbolic Production from the University of São Paulo (1998) with FAPESP Scholarship, Doctor in Communication Sciences from the University of São Paulo with a FAPESP Scholarship in partnership with the Universitá La Sapienza (research carried out with a FAPESP sandwich doctorate scholarship) (2003). Post-Doctorate in Communication Sciences from the University of São Paulo (2013 - 2015). Researcher at the GESC3 Group, Group of Semiotic Studies in Communication, Culture and Consumption, certified by CNPq (2007). Guest Professor at the Graduate Program in Advertising at the School of Communications and Arts at the University of São Paulo, lecturer at the State University of Londrina, he worked as a Senior Collaborating Researcher at the State University of Campinas (2006 - 2010). She was a Guest Professor of the MBA in Applied Consumer Sciences at ESPM (2007-2010), Professor of postgraduate courses and MBAs at FIA - Fundação Instituto de Administração (2007-2009), Professor of MBAs at HSM Educação (2002-2014), Professor at the Istituto Europeo di Design (2008-2009). Professor of the MBA in Marketing at Faculdade Rio Branco. Professional with experience in Anthropology of Consumption Applied to the Market, Semiotics Applied to the Analysis of Brands and Consumer Behavior and a consultant in Behavior and Consumption, seeking to generate the point of application of methods from the social sciences and sciences of communication to marketing and advertising. . She was a founding partner of the BR Insights Bureaux on behavior and consumption and of the Xamã Nucleus - Consumer Science Applied to the Market. She worked as a consultant and coordinator of research projects for companies such as Mandalah, Box 1824, Tree Branding and Observatório de Sinais. Course evaluator and institutional evaluator at MEC. She worked as Research Coordinator of the Grupo Culturas Empresariais at Unicamp, in the line of research on Anthropology of consumption. He has experience in Consumer Insight, Consumer Behavior Research and Communication with an emphasis on Advertising and Marketing. (Source: Lattes Curriculum)