Lucas de Oliveira Loconte

#128075; Hi! I'm Lucas and you're on my Lattes.#128187; I'm a marketing professional with over 10 years of experience. I graduated in Journalism and started my career as a trainee in the Estado de Jornalismo Econômico course.#128478;#65039; I worked for some of the country's top newsrooms, such as Estadão, Poder360 and UOL, until I shifted my activities to strategic content production.#127916; Between 2016 and 2021, I ventured into audiovisual production and worked with scriptwriting, editing and producing video content. My activities ranged from creating programming schedules for YouTube channels, content for social media and even online and OOH campaigns.#128218; In the meantime, I deepened my studies in two areas: creativity and branding.#128221; Since then, my focus has been on strategic content production for brands in marketing and growth teams, developing creative end-to-end solutions that range from designing action plans, through content generation itself, and arriving at the analysis of metrics and results.#128161; This multidisciplinary approach has given me the knowledge to comfortably move between companies in different segments and focused on B2C and B2B audiences.#128450;#65039; With this, I have created a diversified portfolio that includes brands such as Me Poupe!, Quero Educação, Johnnie Walker, NotCo, and Heineken, among others.#128203; As a Virgo guy, I like well-structured environments and tasks. And if that's not available, no problem! I started studying project management and enjoy structuring processes, creating spreadsheets, and analyzing data to make day-to-day life more organized. (Source: Lattes Curriculum)