Tourist stereotypes as a form of manipulation during the Brazilian military dictatorship

Author(s)

Patrícia Mariana Fino

• Document type: Doctoral Thesis
• Press: Piracicaba.
• Institution: Universidade de São Paulo (USP). Escola Superior de Agricultura Luiz de Queiroz (ESALA/BC)
• Defense date: 2016-12-12

Examining board members

Odaléia Telles Marcondes Machado Queiroz; Maria Aparecida de Aquino; Airton José Cavenaghi; Helio Cesar Hintze; Oriowaldo Queda; Karina Toledo Solha

• Advisor: Odaléia Telles Marcondes Machado Queiroz

Abstract

During the years 1964 and 1984 Brazil lived a military rule, period marked by strong political repression / ideological. Violence, torture, impunity and inequality were some of the consequences of the dictatorial period that settled in the country. During this period, particularly between the years 1969 and 1974, there was intense censorship of the media and the government invested massively in the disclosure of the \"economic miracle\" and nationalist themes as a way to manipulate the population. Santos Filho (2008) states that Embratur was used by the military to spread a positive image of the country abroad, since the allegations of repression and violence could harm them. This disclosure was made by stereotypes, hurting tourism, as is the case of sex tourism. This research examined whether stereotypes tourist, proven already used abroad to promote a positive image of Brazil, were also used internally as a way to promote the military ideology, aiming at a better mastery of the population. To reach the proposed aim we used the following methodology: literature review and survey documents. Veja magazine has been the object of analysis of this research because of its national reach and significant circulation in the period. It conducted a survey of a sample of the editions of Veja magazine, including the period in which the search was under censorship (from 1969 until the first half of 1974), being cataloged ads, covers, and matters relating to the passages that allowed to give an overview period. With this information was held on Critical Discourse Analysis, this analysis allowed us to understand the meaning of the text and how it has been linked to the history and society. Brazil: land of sun and sea, the beautiful women, cheerful and hospitable people! Country rich in natural beauty and hegemonic in football, carnival and happiness. This was Brazil repeatedly presented in current discourse in the analyzed period, mainly through the tourist stereotypes. Few literatures transiting through three themes: the military regime, image and tourist stereotypes. In this research the story was revised before an aspect hitherto unexploited. (AU)

• FAPESP's process: 12/14986-2 - The tourist stereotypes as a manipulation form during the Brazilian military dictatorship
• Grantee: Patrícia Mariana Fino
• Support Opportunities: Scholarships in Brazil - Doctorate