| Full text | |
| Author(s): |
Total Authors: 2
|
| Affiliation: | [1] Universidade de São Paulo (USP) - Brasil
[2] Universidade de São Paulo (USP) - Brasil
Total Affiliations: 2
|
| Document type: | Journal article |
| Source: | Trab. linguist. apl.; v. 61, n. 2, p. 435-454, 2022-08-19. |
| Abstract | |
ABSTRACT Drawing on Systemic Functional Theory and the decompositional model proposed by Bateman, Wildfeuer and Hiippala (2017), this paper outlines notions and procedures we consider fundamental for the analysis of multimodal texts, particularly digital ones, by providing a theoretical and methodological model that enables a greater commitment to a clear and replicable organization of the analytical procedure. We introduce the fundamental systemic functional concepts of realization and instantiation and their implications for the study of multimodality; next, we present the notion of ‘canvas’ and the multidimensional classification of semiotic materialities; then, we make explicit the basic steps for the substantiation of the analysis of multimodal texts; and, finally, we exemplify the model with a cursory analysis of the canvas composition of Facebook posts. (AU) | |
| FAPESP's process: | 21/03332-0 - The texts and contexts of Facebook groups in a social semiotic perspective |
| Grantee: | Theodoro Casalotti Farhat |
| Support Opportunities: | Scholarships in Brazil - Scientific Initiation |