Collaborative collections: a space of two universe... - BV FAPESP
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(Reference retrieved automatically from SciELO through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

Collaborative collections: a space of two universes

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Author(s):
Michel Nicolau Netto [1] ; Bárbara Venturini Ábile [2]
Total Authors: 2
Affiliation:
[1] Universidade Estadual de Campinas - Brasil
[2] Universidade Estadual de Campinas - Brasil
Total Affiliations: 2
Document type: Journal article
Source: Tempo Social, revista de sociologia da USP; v. 34, n. 2, p. 163-187, 2022-09-26.
Abstract

Abstract In this article we study the production of symbolic and social boundaries from the collections of clothing made between luxury and fast fashion brands. They are publicized as the democratization of luxury since they supposedly facilitate access to these types of goods. Our analysis of the collaborations between fast fashion Riachuelo and the luxury brands Versace and Karl Lagerfeld shows, however, that these collaborations do not confuse these universes and their consumers. We have identified a symbolic unification of the luxury market, the consequent expansion across the recognition of elements established as distinctive, and the establishment of hierarchies that maintain social boundaries between classes. (AU)

FAPESP's process: 16/16686-7 - From luxury brands to fast fashion: an analysis of the production strategies of collaborative collections
Grantee:Bárbara Venturini Abile
Support Opportunities: Scholarships in Brazil - Master
FAPESP's process: 18/20074-2 - Beyond distinction: tastes, cultural practices and class in São Paulo City
Grantee:Renato José Pinto Ortiz
Support Opportunities: Research Projects - Thematic Grants