Collaborative collections: a space of two universes

Author(s)

Michel Nicolau Netto ^[1] ; Bárbara Venturini Ábile ^[2]

Affiliation

^[1] Universidade Estadual de Campinas - Brasil

^[2] Universidade Estadual de Campinas - Brasil

• Document type: Journal article
• Source: Tempo Social, revista de sociologia da USP; v. 34, n. 2, p. 163-187, 2022-09-26.

Abstract

Abstract In this article we study the production of symbolic and social boundaries from the collections of clothing made between luxury and fast fashion brands. They are publicized as the democratization of luxury since they supposedly facilitate access to these types of goods. Our analysis of the collaborations between fast fashion Riachuelo and the luxury brands Versace and Karl Lagerfeld shows, however, that these collaborations do not confuse these universes and their consumers. We have identified a symbolic unification of the luxury market, the consequent expansion across the recognition of elements established as distinctive, and the establishment of hierarchies that maintain social boundaries between classes. (AU)

• FAPESP's process: 16/16686-7 - From luxury brands to fast fashion: an analysis of the production strategies of collaborative collections
• Grantee: Bárbara Venturini Abile
• Support Opportunities: Scholarships in Brazil - Master
• FAPESP's process: 18/20074-2 - Beyond distinction: tastes, cultural practices and class in São Paulo City
• Grantee: Renato José Pinto Ortiz
• Support Opportunities: Research Projects - Thematic Grants