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Ad Network Optimization: Evaluating Linear Relaxations

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Author(s):
Truzzi, Flavio Sales ; da Silva, Valdinei Freire ; Reali Costa, Anna Helena ; Cozman, Fabio Gagliardi ; Pozo, ATR ; Camargo, HD ; Furtado, V ; Pinheiro, V
Total Authors: 8
Document type: Journal article
Source: 2013 BRAZILIAN CONFERENCE ON INTELLIGENT SYSTEMS (BRACIS); v. N/A, p. 6-pg., 2013-01-01.
Abstract

This paper presents a theoretical and empirical analysis of linear programming relaxations to ad network optimization. The underlying problem is to select a sequence of ads to send to websites; while an optimal policy can be produced using a Markov Decision Process, in practice one must resort to relaxations to bypass the curse of dimensionality. We focus on a state-of-art relaxation scheme based on linear programming. We build a Markov Decision Process that captures the worst-case behavior of such a linear programming relaxation, and derive theoretical guarantees concerning linear relaxations. We then report on extensive empirical evaluation of linear relaxations; our results suggest that for large problems (similar to ones found in practice), the loss of performance introduced by linear relaxations is rather small. (AU)

FAPESP's process: 11/19280-8 - CogBot: integrating perceptual information and semantic knowledge in cognitive robotics
Grantee:Anna Helena Reali Costa
Support Opportunities: Regular Research Grants