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(Reference retrieved automatically from SciELO through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

ECOPRENEURIAL BEHAVIOR IN A PANDEMIC CONTEXT

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Author(s):
Nágela Bianca do Prado [1] ; Gustavo Hermínio Salati Marcondes de Moraes ; Karen Esteves Fernandes Pinto [3] ; Ana Iolanda Voda [4] ; Costa Synodinos [5]
Total Authors: 5
Affiliation:
[1] Universidade Estadual de Campinas. Faculdade de Ciências Aplicadas - Brasil
[3] Universidade Estadual de Campinas. Instituto de Geociências - Brasil
[4] Alexandru Ioan Cuza University. Faculty of Economics and Business Administration - Romênia
[5] North-West University. Faculty of Economic and Management Sciences - África do Sul
Total Affiliations: 5
Document type: Journal article
Source: RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS; v. 64, n. 2 2024-02-19.
Abstract

ABSTRACT In this study, we examined ecopreneurial behavior in the COVID-19 context by analyzing the influence of moral obligation and environmental engagement on the perception of empathy, ecopreneurial self-efficacy, and environmental value creation. Primary data was collected from 130 Atlantic Forest Connection Project participants. Data analysis was performed using PLS-SEM. Six of eight hypotheses were supported. Our study confirmed that empathy and self-efficacy perception are influenced by higher moral obligation levels. Results also indicate that more environmentally engaged ecopreneurs have higher levels of self-efficacy and environmental value creation. On the other hand, the premise that a feeling of morality could positively impact environmental value creation arising from the business was contradicted. Similarly, the hypothesis that environmental engagement positively influences ecopreneurial empathy has not been confirmed. Thus, we advanced on ecopreneurship by opening a new research direction for testing the explanatory power of variables that have not been tested so far. The research also offers practical insights for policymakers and educators involved with ecopreneurship. In the same way, we shed light on farmers and agriculture. Additionally, we present contributions directly related to the UN Sustainable Development Goals (SDG) Agenda. (AU)

FAPESP's process: 21/08267-2 - Knowledge-intensive green entrepreneurship ecosystem and the creation of shared value: an analysis with eco-entrepreneurs participating in PIPE-FAPESP
Grantee:Gustavo Hermínio Salati Marcondes de Moraes
Support Opportunities: BIOTA-FAPESP Program - Regular Research Grants