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Innovation for creating sustainable value: understanding global value chains in the Amazon

Abstract

This transdisciplinary project addresses the challenges and opportunities to develop innovative strategies for sustainable value creation capable of integrating economic, social and environmental perspectives into Global Value Chains (GVCs) anchored in the Amazon. Through coproduction with local stakeholders, an analytical framework will be developed to study Amazonian global value chains and analyze future developments in these value chains, including the influence of new technologies, consumer change, trade policies and the repercussions of climate change and biodiversity loss. In the GVCs, we will study their socio-ecological impacts, transitions to sustainable management, circular production, engagement with sustainable products based on forest resources and led by communities, and engagement of socially conscious consumers. Analyzes of three sectoral systems in which the value chains are inserted in the Amazon are carried out: Cosmetics, Fisheries and Livestock in the States of Amazonas and Pará. In these GVCs, we will analyze the strategies of companies and communities use for innovation, governance and institutions, and the future challenges of post-pandemic innovation and sustainability in the face of climate challenges and biodiversity loss. In addition to engaging local stakeholders in the research by co-production and training young researchers, the project seeks to share knowledge with a broad audience. It plans to improve the business structure, community initiatives and public policies, both in the Brazilian Amazon and in other similar contexts. (AU)

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