The market of affection for black women and racism as affective exclusion: Contribution of the Economic Sociology of Markets and Theories of Love

• Grant number: 24/03410-0
• Support Opportunities: Regular Research Grants
• Start date: August 01, 2024
• End date: July 31, 2026
• Field of knowledge: Humanities - Sociology - Other specific Sociologies
• Principal Investigator: Maria Aparecida Chaves Jardim
• Grantee: Maria Aparecida Chaves Jardim
• Host Institution: Faculdade de Ciências e Letras (FCL). Universidade Estadual Paulista (UNESP). Campus de Araraquara. Araraquara , SP, Brazil

Abstract

The project that I present here is a deepening of the agenda started in the project on the virtual affection market. This project addresses inequalities and hierarchies existing in the love market based on the study of a specific audience, black women, when we will seek to identify what the social magic is (Bourdieu, 2004) that excludes these women from the market of affection and how this magic works. In terms of methodologically, we will do digital ethnography in two applications for affection (Tinder and Badoo), following black women over the age of 18 who are looking for affection. Then We will apply semi-structured questionnaires through Google Forms and also in a popular neighborhood of a city in the interior of São Paulo, in order to cover black women with and without a university degree. After We will contrast the data found with the theories about love catalogued by us(liquid love, romantic love, polyamory, confluent love). The results should point to the constraints and sufferings brought about by the exclusion of this population from the market and its strategies to break with this exclusion, pointing out the need to New theories to talk about love with black women. In dialogue with the data of the previous project, we will be able to objectify the invisible rules of operation of the affection and marriage market. (AU)