Applications for affective relationship and the social construction of the affection market: the contribution of Economic Sociology

• Grant number: 17/19546-4
• Support Opportunities: Regular Research Grants
• Start date: February 01, 2018
• End date: January 31, 2020
• Field of knowledge: Humanities - Sociology - Other specific Sociologies
• Principal Investigator: Maria Aparecida Chaves Jardim
• Grantee: Maria Aparecida Chaves Jardim
• Host Institution: Faculdade de Ciências e Letras (FCL). Universidade Estadual Paulista (UNESP). Campus de Araraquara. Araraquara , SP, Brazil
• Associated scholarship(s): 18/00648-4 - Applications for relationship and social construction of the affection market: the contribution of economic sociology, BP.TT

Abstract

This project has as objective the study of market devices for purposes of relationship, identifying its operating logic. More specifically, it seeks to understand what leads to the acceptance and success of these applications. Its theoretical inspiration is the use of concepts and insights from Pierre Bourdieu's economic sociology and concepts, dialoguing critically with the literature that assumes that the applications are uprooted from the social and are promoters of individualism, such as Eva Illouz, author who sees in the applications a form of commodification of affections. Its methodology is ethnographic research in the Baddoo and Tinder applications, interviews and life trajectory of the users of the applications, as well as data collection in the Women Empowered group (which prepares women to succeed in the applications), as well as interviews with market agents (representing Baddoo and Tinder Brasil, representatives of the Brazilian Association of Information Technology). (AU)